This can dilute your Page Rank and potentially classify your site
Search engines use algorithms calculate the order in which the search results are displayed. Although no one outside the search engine companies know the actual algorithms,industrial lubricants search engine optimization (SEO) experts agree that back links are heavily weighed. A "back link" is text on another website that links to your site. Search engines count these links as "votes" for your site. The more votes, the better.Drumming Up VotesThe most common way to get back links it to simply ask another site to exchange links with yours. This is usually accomplished by sending a form email to webmasters who have similar content.
This method results in many back links with the same anchor text (actual text that is linked) linking to your home page. If search engines were simply counting the number of back links and the keywords in the anchor text, this would be adequate.However, as a result of this growing trend to manipulate the search engine results, the search engines have tweaked their algorithms. It is no longer enough to ask everyone to link back to your homepage with your keyword as the anchor text. Search engines are looking for more natural linking behavior, which is evident in sites linking to your internal pages with a wide variety of anchor text.
There is also some evidence to suggest that links are weighed more heavily if they are not reciprocated.Obtaining natural back links requires some creative linking strategies. If you want to continue requesting links and adding sites to your "links" page, you will now have to send customized link exchange emails to each Webmaster, which takes more time and effort than a form email. Because only a small percentage of webmasters will reciprocate, you're usually stuck with a very long list of links on your site.
This can dilute your Page Rank and potentially classify your site as a link farm. Not to mention that you should be striving for one-way links, which none of these will be.New websites face a unique challenge when it comes to requesting link exchanges. New sites have a Page Rank of 0. Most websites will only exchange links with sites that have a greater than or equal Page Rank. Page Rank is another variable in the search engine algorithm.
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